The Analyst's Diary is a weblog maintained by virus analysts from Kaspersky Lab headed by Eugene Kaspersky. Find out more about the authors of this weblog.
To battle scareware or social engineering I think it is a good move to look at communication and human reaction. Maybe we can figure out someway to undermine or counter the communication which tries to convince a potential target/perpetrator to act in a certain way ordered by another person. These battle tactics will be even more important when it comes to social engineering, mainly because sometimes no malware at all is involved. To me the Milgram study shows us that we can only blame human nature and not the person targeted.